- Made by Arctic Fox.
- Your hair Ritual just got even BETTER: Introducing Ritual. You want it? You got it. Ritual is a highly pigmented, rich shade. It will even give unbleached medium brown (level 5) hair a gorgeous jewel-toned burgundy hue. Can't have bright shades in the work place? No problem! This vibe-y red velvet flies under the radar.
- #AFprotip: Want a softer, more pastel version? Dilute for our forever fav- the sultry and playful dusty rose. What's your ritual?
- Hydrating + zero damage.
- Best results with pre-lightened hair.
- No harsh chemicals (Peroxide, Ammonia, PPD).
- Always do a patch & strand test before colouring.